The lifespan of a professional rugby player is short but the life of an All Black is enduring. In fact, Sir Brian Lochore, the former All Blacks captain, World Cup winning coach and manager, says it's a job for life.
During his long association with the All Blacks, Lochore often spoke of the history and tradition of what the black jersey meant.
"One of the first things people should be reminded of [when they are first selected] is that, 'hey, you're an All Black'," Lochore said. "You can't just say, 'tonight I'm not going to be an All Black. I just want to be Joe Blow and I'm going to the pub to get tanked and someone is going to annoy me and I'm going to deal with it'. If you look at history, that's where most have gone wrong. We emphasised all the way along that you are an All Black 24/7, and probably are for life.
"It has its advantages and disadvantages. It will open doors but, if you go through the door and stuff up, it's a disadvantage because everyone in New Zealand will know about it, even if you are a retired All Black."
Lochore always had simple, yet strong ground rules.