They have the award that counts - a Super Rugby trophy - but the Chiefs and their coach Dave Rennie failed to win over the New Zealand Rugby Awards judges and it's hard to see what more they could have done.
Their effort this year in claiming the first title in the franchise's history was a triumph built on selection, team-work and coaching, yet the judges overlooked the Chiefs for team of the year and Rennie for the coach award in favour of the All Blacks and Steve Hansen.
They even failed to win player of the year - Hurricanes skipper Conrad Smith beating Chiefs co-captain Craig Clarke and outstanding first-five Aaron Cruden to that honour.
Being overlooked will hardly worry the players or Rennie but their supporters are likely to be less forgiving.
Hansen did well at the All Blacks this year in his new role but the Chiefs had an entirely different coaching panel. Rennie, the former Manawatu coach, teamed with former All Blacks coach Wayne Smith and Waikato stalwarts Tom Coventry and Andrew Strawbridge and set about building something a little different.