A new All Blacks jersey badge has been revealed ahead of the Lions tour. Photo / adidas New Zealand on Twitter
A new All Blacks jersey badge has been revealed ahead of the upcoming Lions tour.
Adidas New Zealand tweeted a picture of the badge, which features the year 1904 above and 2017 below the famous silver fern.
The full jersey is set to be revealed on Wednesday at an event in Auckland.
The 1904 tour by a British Isles rugby team was the second time a British touring side visited New Zealand.
The team played three tests against Australia, winning them all before losing their only game against the All Blacks.
The new badge is the first alteration to the logo since the words "New Zealand" were dropped from the jersey in 2003.
Reaction from footy fans to the new logo has been mixed. In a poll on nzherald.co.nz 53 per cent of more than 2000 respondents said they loved it. Twenty-nine per cent thought it was alright, while 8 per cent hated it.
Some All Blacks supporters took to Facebook to voice their opinions. Avin Karan was more concerned about the AIG logo than the new All Blacks emblem, while others were relieved that the iconic colour remained the same.
Others took to Twitter, with one user calling the logo change "sacrilege".
Former Warriors rugby league player Isaac John facetiously pondered what colour the new jersey would be.
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