Sonny Bill Williams has been caught up in a fake news story promoting Crypto Revolt, a computer app said to make users large amounts of money but which has been labelled a scam.
The fake news story circulating on Facebook tells of Williams' delight in informing One's Breakfast hosts Jack Tame and Haley Holt that his wife earns more money than him.
The All Black, who returned from the Northern Hemisphere tour injured after the clash against England earlier this month, is described in the story as recently appearing on the television show and talking about how his wife and mother of their three children, Alana Raffie, is the "real breadwinner" in their family.
Williams, who has earned millions through playing professional rugby league and rugby, is quoted as saying: "Well, the fact is that she has made more money than me without even leaving the house".
"It took her a couple of days to get the hang of it but then she got really good at this amazing computer programme called Crypto Revolt!"