Before you ask, yes it's real.
This painstakingly detailed tattoo of former All Blacks captain Richie McCaw could easily be mistaken for a photograph.
It took Auckland tattoo artist Steve Butcher nine hours to hand ink every strand of hair and wrinkle on McCaw's bloodied face, on a die-hard fan's lower leg.
The incredible inking sent social media into a flurry when NewstalkZB and NZME broadcaster Tony Veitch shared it on Facebook saying he had to look at it multiple times before asking the public if this is "the greatest sports tattoo".
Butcher has been in the business for seven years, in which time he has won several international awards including best in show in London last year and again in Paris this year, against about 300 other tattoo artists - a particularly big deal for a self-taught tattooist.
"It's pretty surreal. I'm just doing tattoos and people are going crazy about it. It's pretty overwhelming to think in six years it's come from nothing to this."