In recent seasons, the All Blacks have been beaten up far more than they have been beaten - rugby's chasing pack convinced that if they are liberal with the fists, high elbows and head-butts, they will miraculously win.
It's time for everyone hoping to knock the All Blacks off their perch to try something else. Since 2010, the All Blacks have lost only four of 47 tests, yet in that same period there have been three red cards to their opponents and, really, there should have been at least five more.
Bakkies Botha and Scott Higginbotham were retrospectively punished for nine weeks and two weeks respectively for head butts, Dean Greyling was lucky to escape with just a yellow and a one-week suspension last year, Dylan Hartley somehow avoided sanction for a disgraceful challenge in 2010 and Aurelien Rougerie can be thankful the IRB didn't have any appetite to investigate his eye-gouging in the World Cup final.
Saturday night was yet another example of a side, or one man at least, going too far in the hope it would scare the All Blacks into submission.
The Boks fancy they are moving into hallowed territory of being space creators as well as space exploiters.