It's possible that All Black coach Steve Hansen might be a bit more switched on than he's given credit for. He's probably never going to be a hugely popular or uniting figure - a dark period in 2009 where his toys came out the pram will not be forgotten by everyone.
In his eight years as assistant coach, he never really nailed the public image thing - his dry and laconic wit was often misinterpreted as grumpiness or worse, hostility.
It's a constant battle for public figures - perception often blights reality and let's face it, we are all suckers for someone with charm and humility.
History is full of poor coaches who survived on the strength of their persona: a smile and a willingness to engage are often enough for the cracks to be papered over, or totally ignored.
Hansen on the other hand is shaping as a good coach who won't get that even break just because he doesn't radiate that natural warmth. In the coming weeks the criticism of his likely first squad selection will become intense.