"Chicago welcomes the New Zealand All Blacks," was writ large in LED lighting above the freeway as the bus rolled out of O'Hare Airport towards downtown.
Nobody is expecting the US to go suddenly gaga over rugby, but the All Blacks' arrival in the States for the first official test in 101 years has not gone unnoticed.
Close to 300 All Black onesie-wearing fans poured through O'Hare's terminal after an Air New Zealand plane - painted all black - landed at one of the world's busiest airports.
This prompted a number of quizzical stares from local onlookers, while setting what is possibly an until-now unwanted world record for the most onesies in any one place.
It was a curious trip into the unknown for the All Blacks in other ways.