Cruden's shameful night on the town inspires T-shirt art

Aaron Cruden at his Hamilton home.

Aaron Cruden's post-bender apology has inspired a new range of clothing.

Leading London-based T-shirt manufacturer Shot Dead in the Head has released a run of clothing and other products quoting the shamed All Black No 10's apology of: "I made a poor decision with regards to my alcohol intake."

The T-shirts, in seven colours, retail for $35 and coffee mugs for $20. The company has also produced a range of hoodies.

Advertising on Shot Dead in the Head's website said the Cruden T-shirt was "a good design to remind you of the limits on a night out".

A Shot Dead in the Head Cruden hoodie, which sells for $83.

The sympathetic blurb said of his drinking blunder: "I think we can all relate to that."

Cruden's apology came after an impromptu drinking session a week ago led to his failure to make an 11.30am All Blacks flight to Argentina.

The 25-year-old has been ruled out of test matches against Argentina and South Africa over the next seven days and will now face a New Zealand Rugby Union misconduct hearing.

His place in the starting line-up for this morning's test against Argentina has been taken by 23-year-old Beauden Barrett.

All Black coach Steve Hansen said Cruden's actions were "out of character" and the team were moving on in the playmaker's absence.

As the All Blacks prepared for today's test against Argentina in La Plata, Cruden was spending time in Hamilton, where he lives.

On Friday, a relaxed Cruden answered the door at the home he shares with his wife of eight months, Grace Cruden.

He declined to make any further comments. Yesterday he played the role of water boy for his province, Manawatu, during their win over Waikato in the ITM Cup.