It hasn't taken much for Sonny Bill Williams to grab the test spotlight after rugby fans questioned why he didn't sing the New Zealand anthem at Eden Park.
The big No 12, returning to the test side after a stint in the Mitre 10 Cup, stayed silent through the Māori and English versions of God Defend New Zealand before the Bledisloe Cup mauling of the Wallabies.
Williams has not been afraid to use his platform for protest, famously refusing to wear a bank logo on his Blues jersey.
NFL player Colin Kaepernick began a sporting movement three years ago, when he sat and kneeled during the American anthem in protest at racist police violence.