Anti-adidas demonstrators are burning a logo of the company in a protest over the high price for the All Blacks jersey and the treatment of those who make the gear.
About a dozen members of Socialist Aotearoa are at Auckland's Eden Park following the reaction to the pricing of the official jersey.
Spokesman Omar Hamed says they're disgusted with the actions of the sporting giant.
"They are trying to rip of New Zealanders with their $220 jerseys and they're ripping of their workforce in Asia by paying them 60cents an hour," says Mr Hamed.
- NZ Herald staff