Then, the referee took centre stage. With one bizarre act, Mathieu Raynal killed both the Wallabies' chances of victory and rugby's chances of gaining traction in the battle for the stretched attention span of Australian sports fans.
The French ref pinged Wallaby No 10 Bernard Foley for time-wasting, handing the All Blacks the upper hand with a prime attacking scrum, from which they scored.
Aussie veteran Foley might well have been deliberately wasting time, many a smart player would try to run down the clock. The Wallabies' magnificent comeback had won them that right.
The referee could have stopped the clock; he could quite reasonably have let Foley eat up a few more seconds. In those final moments, the French referee needed to use more commonsense and less whistle.
Few would have left Marvel Stadium much the greater convert to this head-scratchingly odd sport.