Sonny Bill Williams is rarely out of the spotlight but the glare is sure to increase in intensity this weekend when the All Blacks play Australia in Sydney.
It is the first time Williams has played in the city since he walked out on his Canterbury Bulldogs NRL team in 2008 for the Toulouse rugby club in France.
It is also the first time he has played for the All Blacks in Australia and the first time he has started against the Wallabies. The next time he plays in Sydney it will be in the NRL and probably for the Roosters.
Another day, another headline for SBW, though. "I haven't really thought too much about it to be honest," Williams said today before the All Blacks flew out of Auckland. "I know there will be a bit more of a spotlight on me because of that [Sydney return] but I play my best when I just focus on what I need to do.
"It doesn't really faze me. I've been around a while now."