It has been called the second most important job in New Zealand after the Prime Minister.
Kieran Read prefers to say it is "one of the most important roles in New Zealand sport". Either way, the new All Black captain is preparing for an increase in pressure over the next month.
The handing of Richie McCaw's role to Read was talked about almost as soon as the skipper announced last year he was taking a break from the game until next month.
Read, the Crusaders captain in McCaw's absence, is one of the first names on the All Blacks' team list. He is one of the best players in the world and probably the best No8; a consistently excellent operator with a physical edge the All Blacks have relied on time and again in the absence of blindside flanker Jerome Kaino, their former hitman.
The 27-year-old Read, who has 48 test caps after making his debut in 2008, has matured into an excellent captain at his franchise. He has a quiet manner which earns respect - an important commodity when dealing with international referees and something of a speciality for McCaw.