All Blacks coach Steve Hansen has given his forwards a message - what you're doing isn't good enough.
It might seem a bit blunt but his honesty is why he is so popular with his players. All the signs suggest that they are enjoying a change of voice after Sir Graham Henry's reign, which is only natural, and now it's up to them, and in particular the big men, to take a stand after a less than accurate past few weeks.
Their biggest test of the new Rugby Championship starts today against the Pumas at La Plata and finishes a week later at the Soccer City stadium in Johannesburg against a Springboks team that will be searching for payback after showing in their 21-11 loss in Dunedin that they still possess enough threats to make life uncomfortable for any team.
After the final Bledisloe Cup test against Australia in Brisbane on October 20, a dead rubber which is likely to be less of a slog up front, the forwards will take centre stage again when the team travels to a Northern Hemisphere winter and tests against Scotland, Italy, Wales and England.
If ever there was a time to get the lowdown on the low numbers, this is it.