The All Blacks may have just beaten France in the Rugby World Cup final, but links between the two countries are about to grow stronger.
The NZRU has announced it will open an office in Paris by the end of the year, focused on securing sponsorship for the All Blacks.
It's the first time the organisation will have a presence offshore and NZRU chief executive Steve Tew believes the market will be lucrative as France are the biggest supporters of the All Blacks outside New Zealand.
