30 seems to be the new 25 as ageing warhorses battle on.
Ever expert at reaching new levels of excellence, the All Blacks have broken an intriguing mental barrier in 2012 - they no longer view turning 30 as an automatic trigger for a career to begin its descent.
It's a significant shift in thinking and one inspired by a handful of players, most notably Brad Thorn, Keven Mealamu, Richie McCaw and Andrew Hore, who have all shown that age is not the barrier to world-class performance it used to be.
Nearly a third of the current All Black squad have already turned 30 and while the public perception might be of an ageing side that will begin breaking up in the next 12 months, there is no sense within the camp of the clock ticking.
Look at Thorn, a World Cup winner at 36, recruited by the Highlanders and trumpeted as a star signing at almost 38. Hore, ditched by the Hurricanes last year, has bounced back, playing better than at any time in his career at 34 years old. Mealamu, six months Hore's junior, continues to deliver and McCaw, 31, has taken his game to another level this year.