"They become pioneers. What's important in life, and particularly in sport, is that you've got to strive to be leaders rather than followers.
"We have an opportunity that no one else at the tournament gets; we can shy away from it or get really excited about it. We are really excited about it."
The arrival of the All Blacks in Tokyo signals the start of test week, at the end of which await the Springboks in Yokohama, and a ramp up in intensity. That includes the added scrutiny by the thousands of locals who have attached themselves to the All Blacks – a report suggested 7000 attended an open training yesterday – and the scrutiny the players and management will put on themselves.
For that reason, a week acclimatising in the more laidback environment of Kishawa was invaluable, Hansen said.
"We've really enjoyed it from a coaching point of view," he told New Zealand reporters. "I know the coaches have because there's no pressure of a game on the weekend. We've been able to do some stuff that we really needed to do but haven't had the time to do because you're always time poor when there are test matches to be played and I think we'll get the benefits.
"While it's been busy, it's been good and the weather has been fantastic. So, can't complain."
His players have been eagerly marked as targets for photos, but so has the head coach. Hansen, who may coach in Japan next year following his All Black retirement, is just as popular and a recent report in a British newspaper said the locals had given him gifts too.
"You can get bogged down with that too or you can embrace it," he said. "These people are bringing all these teams into their country and they want to be part of it. If you go along with that then they're going to have a good time too.
"If you get asked [for a photo] just imagine if you said no to them. What does damage does that do to the game in Japan or the All Blacks? We have to make sure we enjoy the off-field stuff and that's part of it. So if you just smile and say kanichiwa (hello) and arigato (thank you), they're about all I've got, so just keep using those words over and over again and you'll be okay."
As part of the welcome ceremony press conference, Hansen wasted no time attempting to put more pressure on newly No 1-ranked Ireland, whom the All Blacks may face in a quarter-final, depending on where both teams finish in their pool.
Hansen told two Irish journalists: "You blokes are number one so you've gotta be the favourites."
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