The All Blacks could be winning over a few new Japanese fans.
Ahead of their clash against Canada in Oita, the New Zealand national anthem is reportedly being played on loudspeakers around town.
According to rugby journalist Jamie Wall, God Defend New Zealand is blasted across the southern Japanese city so the locals can learn it.
The All Blacks take on Canada at Oita Stadium late Wednesday night (NZT) for their second pool match of the Rugby World Cup after beating the Springboks in their opener.
Come kickoff, the All Blacks would have had 10 days of rest.