Lock's media-savvy retirement an example for fading All Blacks Hore and Woodcock.
Ali Williams went on the front foot to announce his retirement from the international game, a move which saved him and All Black coach Steve Hansen from having a difficult conversation.
By recording a video and publishing it on his Twitter account, 32-year-old Williams showed he is not only tech savvy, but also media savvy - and the latter is something he hasn't always got right during what could be described as a "colourful" career.
It could be the way of the future for ageing players. But who else in the All Blacks should seriously consider doing the "Ali shuffle"?
Unlike Williams, Highlanders hooker Andrew Hore does not appear to have a Twitter account. He is also unlikely to shed tears at his press conference when he does finally call it quits. But, just as Williams suddenly felt the time was right to move on, surely Hore must be starting to think the same way.