It looks a little like the Lions have signed up to a suicide mission. They will play four Super Rugby sides and NZ Maori in a 13-day block next year. Madness, say some - the sort of itinerary that will destroy the Lions physically and mentally and open up the national rifts that management so desperately hope can be kept beneath the surface.
What chance, after all that, of beating the All Blacks at Eden Park in the first test? Eden Park, where the world's No1 side hasn't lost since 1994, is no place for broken men. To believe it's a suicide mission is, by extension, tantamount to branding Lions coach Warren Gatland a fool for signing up to this.
And this is where the theory about the schedule being a suicide mission doesn't stand up to scrutiny: Gatland is no fool. He's one of world rugby's foremost thinkers and he's also, despite the fact he was appointed long after the schedule was revealed, the architect of the Lions' itinerary.
Having been head coach last time in Australia, Gatland's feedback to the Lions' executive team was that the squad went in to the first test underdone. It was the same in South Africa four years earlier - the Lions feeling that they were maybe one or two tough games shy of being truly ready to take on the Springboks.
The Lions can't afford to make that same mistake in New Zealand. Not against the All Blacks, who are often vulnerable in their first test of any season and then ruthless thereafter. Winning the series will be a bit like climbing Everest, in that the Lions will need to be fully acclimatised to make a successful ascent.