2015 marks the 110th anniversary of New Zealand's inaugural rugby tour of the UK, in which the team, affectionately known as the Originals, won 34 out 35 games on tour and put New Zealand on the map.
Spending six weeks travelling by ship to the UK, the team was widely written off by everyone, so much so that when they beat county side Devon 55-4 in their first game, the local media attributed the win to Devon.
Little did they know that it was to be the making of an incredible winning record that continues to this day.
To commemorate the Originals' tour Steinlager has created a campaign with some pretty nifty ads. Check them out here.