The All Blacks feared allowing a documentary crew to follow them throughout last year would result in the loss of the secrets that make them what they are.
American company Amazon Prime Video will from next week screen a six-part documentary made with the assistance of the All Blacks after head coach Steve Hansen and his management, and no doubt senior player group, agreed to allow their television cameras and producers behind-the-scenes access.
The filming for the series, titled All or Nothing: New Zealand All Blacks, includes interviews and images from the often controversial drawn series against the British & Irish Lions last winter.
New Zealand actor and director Taika Waititi narrates the documentary which promises to give viewers an insight into what the first trailer describes as "the team with the highest winning record in the world".
Hansen, in Christchurch preparing for his team's final camp before the first test against France at Eden Park on June 9, today revealed the tension behind the decision.