Rugby referee Nigel Owens is blowing the whistle on stupidity.
The Welshman, who officiated the heartbreaking World Cup semi-final between England and New Zealand, is used to putting footy stars in their place but this time he had a stern word with a misguided Twitter user.
Owens is as well known in rugby circles as many of the players he oversees and he was recruited by Citroen this year to take centre stage in an ad for the car manufacturer's C5 Aircross SUV, reports news.com.au.
Looking very spiffy in a tuxedo as he drives the car through the woods, the ad sees Owens try to teach a wild bear the art of sophistication — by giving it a haircut, overseeing its cello practise and dressing it up in matching clothes.