Time was, when any meeting of Irish provincial rugby teams was little more than a storm in an Irish tea cup. Irish television might cover it for the Guinness guzzlers in the pubs of Ireland but no one got terribly excited. How times change.
Tomorrow at Twickenham, Leinster and Ulster will contest the 17th Heineken Cup final before a record 82,000. And 125 countries worldwide will watch a live broadcast of the climax to a tournament that has become the most charismatic of all in the Northern Hemisphere.
Tournament organisers European Rugby Cup sit proudly on a four-year television deal worth £118 million ($243 million) and the event lures players of outstanding quality from around the world.
Leinster and Ulster will send onto the field of combat at Twickenham performers of the quality of New Zealanders Brad Thorn, Isa Nacewa and John Afoa, South Africans Ruan Pienaar, Johan Muller, Pedrie Wannenburg and Stefan Terblanche not to mention Irish internationals such as Brian O'Driscoll, Rob Kearney, Stephen Ferris, Rory Best, Andrew Trimble, Gordon D'Arcy, Sean O'Brien and Jamie Heaslip.
This veritable cluster of international talent ought to produce a minor classic in the Heineken final. But in truth, the match will almost certainly come down to Ulster grunt and determination allied to Pienaar's siege gun goal kicking against Leinster's supreme organisation, clever creativity and Jonny Sexton's equally impressive kicking.