Most who inhabit Brisbane and its environs already take it as fact.
It is the epicentre of Australian culture and sport, if not in that order. When winter codes come into the conversation, it is league first and the rest in the shade.
Rugby legends in every sense such as John Eales, Tim Horan and modern- day gladiator Will Genia might call Brizzy home but the real deals are men like Wally Lewis, Mal Meninga, Billy Slater and Greg Inglis.
The latter duo are among those charged with reclaiming the state's league cred next Wednesday as NSW cope with the reverberations of other more sinister allegations.
First up at Suncorp Stadium, though, are the Lions and while there is bunting up around town, there is yet to be the thunderous swell of patriotism which will accompany their arrival late today after last night's midweek tour clash with the Brumbies.