It's a bit of a surprise that Shaun Johnson has been shocked by the negative messages on social media.
He shouldn't be, it's a fact of life. There are a lot of angry, frustrated and, crucially, anonymous people who need to vent, particularly at public figures. No matter how unreasonable it seems, it's never going to stop. It's anti-social media. It can be awful and hideous, but the only realistic solution is to ignore it.
As Johnson said, the kind of vitriol he has experienced is something no one would ever say to his face (except perhaps a drunk at a pub), but that's the beauty of being online - no accountability.
Johnson has 217,000 followers on Instagram. That's huge for an NRL player, more than the likes of Cameron Smith, Johnathan Thurston, Billy Slater and Greg Inglis.
Probably 215,000 of those are normal people, happy to have a window into their hero's world. But a few hundred, maybe a couple of thousand, will be the online bullies. Today's New Zealand Herald story will be only fuel to the fire to those people, who seek cheap thrills that make them feel important for a day or so.