While the field in the year's third golf major are soldiering up and down the fairways at Royal Liverpool this weekend, it's a fair bet the minds of, let's see, how many ... oh, yes ... none, will be on winning a gold medal at the 2016 Olympics.
This weekend's Open is the first qualifying tournament to decide who plays in the next round of Olympic lunacy, when golf tees off as an Olympic sport for the first time since 1904 - a 110-year absence during which it was not missed.
Somehow, golf's masters have agreed to only two players per country being eligible outside the world's top 15. That's like selecting the All Blacks based on two from Taranaki, two from Waikato, two from Otago and so on ... ridiculous.
Sixty players will compete in a 72-hole stroke play format. On current rankings, players like Phil Mickelson, Jim Furyk, Zac Johnson, Luke Donald, Jason Dufner, Ian Poulter, Lee Westwood and Ernie Els would miss out. Mickelson and Els are multi-major winners, Els the defending Open champion. Furyk, Johnson and Dufner are also majors winners, some of the others have been ranked world No1.
How loony is that? Surely the Olympics are the pinnacle but look what Tiger Woods said. The man who, more than any other, will be needed if Olympic golf is to be anything other than a sham offered: "If you asked any player if they would rather have an Olympic gold or a green jacket or Claret Jug, most of them would say the majors."