Fans and bookies expect the Warriors to make the top eight and increased expectations can have a profound impact on players.
Some revel in it, others crumble. The Warriors are trying to do the former.
Last weekend they won their seventh game in their last eight starts and it has seen them firm with the bookies to $1.35 to make the top eight - they were $13 after the 62-6 defeat to Penrith - and are now sixth favourite to win the title.
It also saw a crowd of more than 20,000 descended on Mt Smart Stadium to watch them beat the Storm. If they can attract a similar-sized one on Saturday when Cronulla visit, it will be the first time they have attracted crowds over 20,000 twice in a season since 2009. Instead of hoping for it, most will expect a win.
"If it becomes an issue for us, then we probably need to get another job because it's what we do in the NRL,'' Warriors coach Matt Elliott said of the growing expectations. "You want that expectation, pressure.