The Warriors marketing team have gone into overdrive as the club celebrate 20 years in the Australian competition but there's one slogan that comes to mind - it's time to stand up.
There's been plenty of clever rhetoric out of Mt Smart but they just have to start doing it.
Sadly, nothing really seems to have changed. They have had a normal pre-season, typical marketing campaign and middling recruitment.
If you believe everything they are saying, they're going to have a great season and everything is terrific. The thing is, every club says that heading into a new season.
Phil Gould said recently he couldn't see the Warriors making the top eight and it's hard to disagree with him. They have promised a lot before and fallen over and, after 20 years following the Warriors, I need to be convinced they are on the right track.