Sonny Bill Williams was once the most hated man in Australia. In an annual poll taken after the former All Black midfielder walked out on his contract with NRL club the Canterbury Bulldogs in 2008, Australians said they reviled him more than the Bali Bomber.
That hasn't stopped NRL clubs, pundits and fans rubbing their hands together after the double international footballer's decision to leave New Zealand rugby and return to league.
Sydney Morning Herald league writer Brad Walter says NRL clubs are lining up to cash in on the return of the star centre.
The Sydney Roosters are thought to be offering Williams an $800,000 contract to play next season - a bargain considering he is thought to be earning $1.2 million for 12 games in Japan.
That has prompted the Canterbury Bulldogs to seek a lucrative opening round grudge match against the Roosters, Walter says.