Wests Tigers has let go head coach Mick Potter, with the NRL club deciding not to renew his contract for next season.
Chief executive Grant Mayer said Potter had been given three opportunities over the past six weeks to present his plans for the Tigers to the board.
But they, along with club management, agreed a "fresh approach" was needed.
The Tigers will begin their search for a replacement immediately, with the new head coach to take the reins no later than October 27.
Mayer thanked Potter for his services over the past two years, acknowledging the difficult circumstances he faced at the helm.