Australian Rugby League Commission chairman John Grant has hailed the new five-year broadcast deal, which is worth more than $AU1 billion, as "the greatest deal ever done" by the sport.
Incumbent broadcasters the Nine Network and Fox Sports have retained the TV rights.
Under the new agreement, Nine will retain all representative games and three free-to-air NRL matches each weekend.
Fox Sports will continue with five games, including Monday night football.
"Today we answer the $1 billion question with the $1 billion-plus answer," Grant said on Tuesday.