Cronulla coach Shane Flanagan says the Sharks are on the verge of becoming an NRL powerhouse.
The Sharks' off-field future was secured last week thanks to government approval of a $300 million development of club-owned land.
And ahead of the club's first finals appearance since 2008 against Canberra on Sunday, Flanagan said things are coming together on the field as well for rugby league's perennial underachievers.
"I goddamn hope so, that is what I'm trying to do," Flanagan said.
"Whilst it is good news about the club, and there is a bright future for us financially, my dream is to make us the Melbourne Storm, the Canterbury Bulldogs, the Manly - that we play semi-finals nearly every year.