Des Hasler has donned the blue and white of Canterbury and declared his only goal is making the NRL club competitive in 2012.
Hasler started work at the Bulldogs on Monday after his contract was brought forward a year following his sacking from premiers Manly on Friday.
Asked if he had set any goals, Hasler said: "It's to be competitive, that's all it is. You can't paint expectations. It's just to be competitive.''
Hasler will be at the Bulldogs for the next four seasons, his deal finishing at the end of 2015.
The two-time premiership-winning mentor met Canterbury players and staff before fronting a media conference where his trademark style was unchanged.