In the past sporting week the spotlight has been focused on using heroes as international sports competition hots up across a range of codes and traditional rivalries.
What has become more evident is the willingness of sport administrators, coaches and trainers to use every method at their disposal to motivate individuals and teams.
Rugby league is probably the most prolific user of sporting "greats" to rev up their players before big occasions, sometimes to their cost. On one notable occasion before the always emotional traditional Anzac Day fixture at the Sydney Cricket Ground, a Canterbury Bulldogs prop forward was so wound up when the opening whistle blew that he'd already been sent off for throwing a punch - and beat the "Last Post" bugler back to the sideline.
That type of thuggery has largely been eliminated from the game and more intelligent means of preparation have been employed through specialist psychologists and motivational staff.
This week we have seen the Kiwis preparing for their test against Australia in Canberra raise the bar with their call on Victoria Cross recipient Willie Apiata to join their camp to the obvious delight of the New Zealand players.