The thought of Benji Marshall moving from rugby league should not be underestimated by the NRL. They have already lost the drawing power of high-profile individuals - they lost Israel Folau to AFL and now rugby union and are in danger of Sonny Bill Williams moving back to rugby union.
That recent history looks questionable, especially when you factor in that Marshall may be seeking the fortunes he was promised from the former West Tigers CEO. Does he deserve to be paid what he is demanding and should the club honour the handshake deal allegedly offered?
The Tigers board rejected his request so the only avenue he will get compensation is from increasing his television contract and that is where he wants to end up - in the media.
Who stands to lose if Marshall decides rugby league is not delivering on its promise? It is clear individuals like Folau and Williams bring much media attention to the sport, returning dollars to advertisers, sponsors and club coffers. These add up to vast numbers of people attracted to and watching the sport.
Benji will not attract more people to rugby league but his defection will attract attention and everything that goes with it to the sport he signs with - presumably rugby union.