As is typical at this time of year, the chatter in the lead-up to the 2014 NRL season has been dominated by tough talking from the clubs.
The Warriors are confident English league star Sam Tomkins will prove the goods; the Roosters are picking Sonny Bill Williams will produce a big season in his final year in the NRL; the star-studded Rabbitohs are determined to finally overcome a 42-year title hoodoo; and the Eels are confident a new coach will bring a change in fortune.
But the toughest talk has been coming out of the NRL head office.
Last week the NRL unveiled some hardline new measures aimed at deterring teams from jeopardising player welfare and allowing concussed players to return to action. Among the possible sanctions that could be imposed if teams fail to comply with concussion guidelines are the loss of competition points, a substantial fine, and the suspension of registration for club personnel.
On the surface, it is a landmark move by league bosses, who appear to be taking the dangers of concussion extremely seriously. But their history does not back that up.