The NRL's hopes of boosting crowds in 2014 have suffered an early setback, with disappointing round-one attendance figures not even matching the A-League's average.
Chief executive Dave Smith this month vowed to increase crowd figures and club memberships this season and while TV viewing numbers were extremely high, it was the traditional poor cousins of the NRL that had more clicks through the turnstiles.
The highest crowd of the opening seven games of the round was the 27,282 who attended Thursday's blockbuster between bitter rivals South Sydney and reigning premiers the Sydney Roosters at ANZ Stadium.
It was less than half from last year's final-round minor premiership showdown between the same teams at the same venue and also well down on the 35,952 at Allianz Stadium for the 2013 season opener between the Roosters and Rabbitohs.