Australia is all but ignoring the Rugby League World Cup being played at home, says a columnist for the Guardian - a situation that would only change if the Kangaroos get knocked out early.
Writing for the British newspaper's website, Australian journalist John Davidson has blamed both the choice of host broadcaster and the overwhelming dominance of the NRL itself for the lack of attention in the Australian media.
"At the core of the issue is that Australia loves the NRL - not rugby league," Davidson wrote.
"International rugby league is an irritant to the NRL, a mosquito on the arm of the Australian game, not the core focus like it is other parts of the world. That dismissive attitude sadly flows from the NRL down."
Davidson pointed out that the Rugby League World Cup is in its 15th edition and has a longer history than rugby or cricket yet it pales in comparison.