Expansion is expected to be officially put on the backburner today when the ARL Commission unveils its long-term vision for league.
With a $1 billion-plus broadcast deal now in place, the ARLC will present its strategic plan for 2013-17 - with expansion and the split of the funding pie among the key topics.
A new logo for the NRL will also be revealed as the commission sets out its long-term priorities.
Intent on ensuring the survival and growth of the 16 teams already in the competition, the ARLC is set to announce that expansion is not on the agenda for at least the next five years.
Bid teams were always facing an uphill battle to secure a start from the moment Nine Network boss David Gyngell indicated more games would not drive up broadcast revenue.