Blair concedes his side are playing for Kidwell's future but says they are also fighting to retain their own positions in the team, while carrying the added hopes of their loved ones and supporters.
"We're playing for each other, everyone that's involved," said Blair.
"We're playing for our country (and) for the people that we've left behind - our families, our partners - to be in this team.
"Everyone's passionate and proud to wear this jersey so everything's on the line - not only everyone's job but our positions in this team too.
"It's a tough industry, jobs are on the line each week and we see that all the time.
"We've just got to go out there and do our jobs and really knuckle down and do our country and everyone proud."
Despite being under the pump, the 31-year-old Warriors-bound forward dismissed suggestions the tournament would be considered a failure if the Kiwis fail to at least make it through to the tournament final.
Perhaps mindful of the fact the Kiwis are expected to face reigning champions Australia - if they do advance to next week's semi-final in Brisbane - Blair said they are focused on larger, long-term goals.
"I wouldn't say a failed campaign," he said. "We're trying to build something bigger than what we're doing here, for a legacy that we want to leave behind.
"(That's for) the people that have worn the jersey before us, to our country, and the boys that are going to be coming in and taking our jerseys when we leave.
"So I wouldn't say it would be a failure - it would be a disappointment - but we haven't even thought about that."
Despite the scrutiny that has come on the side over the last week, Blair insists morale is high amongst the players and staff and says the pressure from media and fans has only strengthened their resolve.
"The boys are still happy around here. They're still smiling even after what's happened, they're all still energised and ready to go.
"Those things - you guys and the people that put the pressure on us to perform - only make us stronger as a group."
Blair admits the Kiwis let emotions creep in to their play last week, and reiterated the need for them to play with better discipline and control after completing just 68 per cent of their sets at Waikato Stadium.
"I've just gone about my business making sure again that I'm calm, clear and relaxed and that's been my little philosophy throughout this tournament.
"Our discipline has been really good this week, training has been really solid in defence and in attack, so those things are going to be critical in this game."
