I don't know how to react to the Rugby League International Federation (RLIF) and their awards. Some awards speak for themselves, but a couple have raised more than an eyebrow.
The naming of Danny Brough as five-eighth of the year, ahead of Jonathan Thurston or Kieran Foran, would raise the Titanic it's so far from the truth.
The RLIF are reluctant to name the selection criteria or who is on the selection panel. This makes me wonder if it is based on keeping everyone within the Federation happy. Unfortunately that turns it into a 'people's choice' award where the most votes from the public (family and friends) decide who is the best.
Such awards highlight who is most popular or who/what makes us feel good. I don't, and never have, the time for awards that reward the public for feeling good and which don't reward the sports person for achieving a milestone. I can recall a ceremony where a duo were awarded the highest accolade for being second in a world championship. The next year after becoming world champions; they lose this award to a team that comes fourth in a world championship, go figure.
The Kiwi team win the World Cup in 2008 but no award. In an Olympic year, the emphasis will always be on Olympic sports. To highlight the feelgood factor, another New Zealand team not that long ago won the team and ultimate award but didn't win anything in their competition; hence my apathy.