The best thing Alex McKinnon can do is stop talking about the tackle that paralysed him and talk more about his inspirational story to try to recover from his horrific injury.
His attack on Cameron Smith in last week's 60 Minutes was ill-advised and has come back to bite him. Unfortunately, the tide of public sentiment has turned against him and instead support has grown for Smith.
I put a lot of the blame for that on Channel 9. They hung Smith out to dry in their portrayal of the tackle that left McKinnon paralysed and what was otherwise an incredible hour-long documentary has been dominated by three minutes.
McKinnon shouldn't have ducked his head when tackled and that is what Smith explained to the referee immediately after the incident, not knowing the extent of the injury. There was really nothing in that tackle and it's unlikely anything would have happened had he kept his head up.
Melbourne's Jordan McLean copped a seven-week suspension for the tackle but there was nothing in it. I have seen far worse since and no one has come close to being banned as long as McLean.