It would be a sad day indeed if the All Blacks and Springboks needed some kind of extrinsic driver to get them interested in knocking the daylights out of each other.
That sad day isn't going to be this Sunday. The All Blacks haven't suddenly lost their desire for continual improvement because they have won the Rugby Championship.
They won't now be running out at Ellis Park with a so-so, you-win-some, you-lose-some attitude. Nothing has changed for them - their desire to win will be as fierce as always.
Since when did test matches against the Boks have varying degrees of importance? This is a huge test - it's that simple.
And the Boks don't feel any differently. The Ellis Park test was always high on the list of must-wins this year. In 2013 they played 12 and won 10. They lost twice to the All Blacks - as they did in 2012 - and it has been deemed imperative by coach Heyneke Meyer they break that pattern.