For Richie Mo'unga and Beauden Barrett, the constant narrative around which of the two will be named as the All Blacks No 10 on any given week is one they can't ignore.
With both players named in the 36-man squad for the upcoming series against Tonga and Fiji, the discussion over who would get the jersey has heated up once again, with the All Blacks playing against Tonga in Auckland on Saturday night.
Speaking about the narrative, Mo'unga admitted he and Barrett talk about it, and said it makes little sense to ignore it.
"We're open about it," Mo'unga said. "We address the elephant in the room, but we're not bigger than the team.
"It's far greater than the individual and for us it's about whatever is best for the team. For me, if he's wearing the 10 jersey this week, it's about how can I best prepare him? How can I best prepare the team to go out there and perform? It's putting your ego on the hook. I'd love to wear the 10 jersey but, if not, what does the best teammate look like going forward?