Some people in Australia may have dismissed the Lions as "slabs of red meat", but Robbie Deans rejects the characterisation as a filthy great slab of nonsense.
"I don't know where that stuff came from," said the Wallabies coach. "I have a lot of respect for these Lions. This will be a remarkable, fantastic series - the ultimate rugby experience."
Deans has no intention of playing the baiting game ahead of next month's tour or indeed during it. He is too much a creature of his own non-Wallaby rugby culture to fall prey to fast-talking distractions. But there are plenty of other rugby folk in Australia prepared to wind up the Lions ahead of departure and they started when the 37-strong squad was announced.
One Sydney newspaper referred to the Scotland wing Sean Maitland as a "Kiwi discard", a comment that may have brought a wry smile to the home coach.
Like Lions head coach and selector Warren Gatland, Deans expects to have virtually all his A-list players available. James Horwill, the Queensland lock who led Australia at the last World Cup before breaking down with a series of injuries, is back at Super 15 level; the midfield trickster Quade Cooper is slowly playing his way back into Deans' affections after talking his way out of them last year; and the troublesome, if undeniably gifted, Kurtley Beale is close to putting his latest disciplinary excesses behind him.