As a self-made millionaire thanks to his successes in the fashion business, Wallabies coach Michael Cheika likes to be in control.
He made himself available to the media on Thursday and yesterday as he attempted to shape the narrative before tonight's Bledisloe Cup test against the All Blacks.
Cheika doesn't need the money that his position provides, but is doing it for the love of the game and his pride in Australian rugby. All of which means the losing streak by his team, who have lost all five tests following their World Cup semifinal victory over Argentina and are staring down the barrel of a sixth at Westpac Stadium tonight, plus the sniping from those at home, including former players, will be extremely hard to take for the former bruising No8 from the Randwick club.
The 49-year-old, who won a Super Rugby championship with the Waratahs in 2014 after leading Irish club Leinster to their first Heineken Cup title in 2009, had immediate success last year when he beat the All Blacks in his first test in charge.
Since then notable successes have been hard to come by, and last weekend's thrashing in Sydney, which came on top of the three-test whitewash at the hands of England and their coach Eddie Jones, a former club teammate, has compounded matters.