"Kennedy has been incredibly dynamic off the bench and comes in off a really great Farah Palmer Cup. She is fantastic – a good ball player, she has pace and is physically very strong, last weekend she made some great hits so she deserves this start," said Moore.
In the backline, veteran Kelly Brazier shifts from the wing into first five-eighths and will combine with a completely new midfield pairing of Chelsea Alley and Carla Hohepa.
Moore says he's hoping the experience of these three players will come to fore against France.
"A number of these players have played significant amount of rugby at this level and they're fresh – they've played well off the bench so we're looking forward to their opportunity to start and to test some combinations."
Reynolds' naming to the bench was applauded by the whole squad and prompted an emotional outburst from the Bay of Plenty star. While she played for the Black Ferns in their domestic series against the Barbarians in 2020, Sunday is set to be her international debut.
"Kendra has impressed us every time she has been in a camp – we are really pleased with the progress she has shown. She's a class act and will bring something a bit different when she gets on, said Moore.
Moore says the side is well aware of the areas it needs to improve in its game and, despite the scoreboard, he believes the side is improving every week on this tour.
"If we look at last weekend, we know we need to be more accurate with our kicking game and have a good kick-chase. On top of that we need to improve our skill execution – we lost the ball at critical moments last weekend and you can't afford to do that at this level," said Moore.
"We think our physicality has been improving week on week, we have a couple of players that have been desperate to have a crack and they get that this weekend."
Black Ferns: Cheyelle Robins-Reti, Stacey Fluhler, Carla Hohepa, Chelsea Alley, Portia Woodman, Kelly Brazier, Kendra Cocksedge; Kennedy Simon, Les Elder (C), Liana Mikaele-Tu'u, Maiakawanakaulani Roos, Eloise Blackwell, Aleisha Pearl Nelson, Te Kura Ngata-Aerengamate, Pip Love. Reserves: Georgia Ponsonby, Aldora Itunu, Amy Rule, Alana Bremner, Kendra Reynolds, Ariana Bayler, Ruahei Demant, REnee Wickliffe.