All Blacks star flanker Ardie Savea has signed on with Roc Nation Sports, the sport agency owned by rap legend Jay-Z.
It comes on the back of the 28-year-old, who captained the All Blacks earlier this year, negotiated a new four-year deal with New Zealand Rugby by himself.
Savea's move to Roc Nation was facilitated through an introduction from Springboks rival Siya Kolisi. The World Cup winning captain was the first professional rugby player to join Roc Nation's roster of talent.
"The agency will represent Savea in both on-field and off-field endeavours, and focus heavily on his brand, entrepreneurial projects and philanthropy work," a statement said.
Savea has played 59 tests for the All Blacks since his debut in 2016 and was a key figure this season, starting 10 of 15 tests and captaining the team four times during the Rugby Championship, becoming the All Blacks' 70th test captain. He made his Super Rugby debut for the Hurricanes in 2013 and has gone on to play 108 matches, captaining the side in 2021.